In inner-directed cultures, individuals tend to derive their behaviors and decisions from internalized values, principles, and goals. They have a strong sense of selfawareness and personal identity, which guides their actions. These individuals prioritize individuality, authenticity, and inner growth, often valuing selfreliance and independence. They are less swayed by external social pressures and are more likely to make decisions based on their own convictions rather than conforming to societal norms.
On the other hand, in other-directed cultures, individuals are heavily influenced by external factors such as peer pressure, media, and societal expectations. They may lack a strong sense of personal identity and rely more on external validation and approval from others. These individuals tend to conform to prevailing trends, fashions, and social expectations to fit in and gain acceptance. They may prioritize social harmony, group cohesion, and conformity over individual autonomy and self-expression.